Latest News and Articles - April '09

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Tons of Tips for Ranking in 5 Other Google Engines

07 April 09

Leverage More Google Properties For Traffic

It's not all about traffic. It's about conversions. But it's hard to get conversions if you don't have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.

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Get ROI from Inbound Marketing

06 April 2009

Free Inbound Marketing Kit
from HubSpot

Download the Kit

Download the Kit

Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more.

Come Inbound Marketing
On the other hand Inbound Marketing is marketing focused on attracting highly qualified customers to your business like a magnet instead of interrupting them with various forms of outbound marketing. In a recent study HubSpot found that Inbound marketing focused businesses have a 61% lower cost per lead than businesses focused on outbound marketing. Download the Inbound Marketing Kit to learn how to get lower to cost per lead and get ROI:

  • Report: State of Inbound Marketing
  • Video: Rethinking Marketing: Inbound Marketing to Grow Your Business
  • Video: Combine SEO, Blogging, Social Media for Marketing Results
  • Video: PR in a Social Media World
  • Video: Marketing in a Recession
  • eBook: Get found online in the search engines, blogs, and social media

Download the Free Kit


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